NYC Focal is a Market Research firm that recruits people to take part in Focus Groups. Focus Groups are discussions where consumers, in this case you; share their opinions about new products or services with a professional moderator.

Groups are usually composed of 8-10 people with similar characteristics and traits that make the sessions informative and fun to be a participant in future marketing. All recruited people are PAID CASH or VISA GIFT CARD for attending and giving their opinions. The amount of money paid for each panel depends upon the particular study being done and the length of the study.

Focus Groups are held in order to gather feelings and reactions of the average consumer toward current or new advertisements, or an opinion about a product. Clients require this information in order to evaluate how their product or service is perceived in the marketplace.

NYC FOCAL sends people to Market Research Panels in Manhattan.

Your privacy is important to us; whatever you say during these panels is confidential and is only used for research.

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